This just in: Apple is a whining, screaming child

Nothing warms the soul like a child throwing a fit.  And that’s what Apple has done.

A developer, known only to me as ‘Greg’, developed an extremely slick and useful little App for the iPhone and iPod touch and submitted it to Apple for approval in late April.

The app, called Wifi-Sync, allows the user to sync their device through iTunes via wifi connectivity.  It works exactly the same as plugging your device into the computer, but instead all you have to do is launch the app.  So what you get is wireless syncing.

Brilliant right?

Clearly this is a feature that Apple should have included by now, and clearly someone at Apple is a little upset that Greg finished it before they did.  Because the app was rejected, and Greg is now forced to sell his app underground, to unauthorized, jailbroken iPhones only.  Poor Greg.

Here’s what Greg had to say about the Apples rejection notice:

“While [Apple] agreed that the app doesn’t technically break the rules, he said that it does encroach upon the boundaries of what they can and cannot allow on their store. He also cited security concerns.”

If the app doesn’t break the rules then it doesn’t break the rules.  And if you, Apple, choose to reject an app that lives up to your heavily criticized criteria, what does that say about your rules?  I’ll tell you.

It says your rules suck, and you need better ones.

Security concerns?  Encroach upon boundaries?

This is EXACTLY the type of feature that, had they done the software first, Apple would highlight within one of their self indulgent keynote presentations, lavishly announcing to the masses that they have become pioneers, and are the first to ‘bring to market’ this stunning new feature.

I can see it now; the presentation opens with an ‘Update on the App Store’, throwing out a slew of meaninglessly arrogant and unreasonably huge statistics, once again confirming Apple’s love for the independent developer.

A quote from the film I, Robot comes to mind:

“Um, look, this isn’t what I do, but I’ve got an idea for one of your commercials. You see… a carpenter, making a beautiful chair. And then one of your robots comes in and makes a better chair twice as fast. And then you superimpose on the screen, “USR: Shittin’ on the Little Guy”.

We can all thank Apple here, as the have truly shat on the little guy for getting it right before they did.

Great business model.  “You can’t do it ’cause I haven’t yet, and I wanna be first.”

Visit getwifisync.com to download the app.

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About Justin A. Watson
Rowing Coach, Recording Engineer/Instructor, and tech enthusiast from central Connecticut, USA. I am interested not in just technology alone, but its impact on, and place within our culture. This presence is the result of my ranting mind, the product of my itchy fingers, and the answer to questions oft asked by peers, family and colleagues.

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