Get Him To The Geek

Today is the day of Apple’s annual Worldwide Developer’s Conference.  This means that it becomes an odd sort of culmination for us technophiles, and geeky interweb crawlers.

You see, for months we’ve been telling our friends and family about the latest Apple rumors that are so fascinating to us.  Rumors like a revamped Apple TV, Safari 5, new iPhone OS updates, iPad updates, and of course, the new iPhone handset.

And while our persistent updates seem to always fall on deaf ears – our friends shrugging them off and calling us geeks and nerds – today, tomorrow, and in the days and weeks to come, as this mornings WWDC events and announcements are highly publicized, our friends will ask us the questions that make my ears bleed:

‘Hey what does that new [insert new product or software] do?’
‘Should I get it?’
‘What’s so good about it?’
‘Why don’t you have one?’
and my personal favorite
‘Hey!  Did you hear about that [new thing]?!  Isn’t it cool?!’

Yes I did hear about it.  And so did you, weeks ago when I told you about it.

It’s the frustrating conundrum; no one is interested until everyone else is interested.

It pains me to say that there is absolutely NOTHING Apple can announce today that I haven’t heard about.  But it’s the truth.

Remember how the iPad was such a big surprise?

No – it wasn’t.  Geeks like me had been reading about it – what it looks like, how much it weighs, what it can do, Apple’s, strategy for it – for months, or even years before it was actually announced.

So this time, when the questions start rolling my way, I’m going to remind the inquisitive mind that they should simply embrace their inner tech-head, and I will graciously point them to the place that has all the answers, because I sure don’t.

Here it is.

Embrace the geek within.